Google just announced the end of their "introductory period" (which has lasted a few years) and the instatement of their new regular pricing. What are the new fees? How about 2.9% + $0.30/transaction -- identical to PayPal's fees. Plus, Google has eliminated the discount for those Google Checkout sellers also using Google AdWords. Way to go, Google.
Now, one might ask, why should a seller shift from using PayPal to using Google Checkout? Well, with the new fee structure, there is absolutely no reason at all to use Google Checkout. In fact, Google Checkout offers fewer features, accepts fewer payment options, and works in far fewer countries than does PayPal. Offering less than PayPal for the same price -- not a winning proposition.
And let's just forget the fact that this change negates much of the advice I offer in my book that hasn't even hit the shelves yet. Thank you very much, Google.